Put it in a more unusual, if you're not bothering or offending at least someone, probably you are not projecting an image sufficiently different from your product or service.
This is one way to look at niche markets. To appeal strongly to a particular subgroup of buyers, you tilted your message to make it more relevant to them. In the process, it becomes less interesting, or even offensive to other buyers.
You have to believe in what you offer. People who have a passion for what you do in life is more successful. At the same time, your clients need to have a little passion about your product or service, or you do not send referrals and not feel they have a relationship with you.
What you offer people that allows them to make a strong emotional connection with you, your company or your product? For example, if you sell bathing suits, your customers are going to work hard for them to enter and look sexy.
At the same time, you might offend some people your swimsuits are so small or so striking. But your customers might have a sense of identification with your bold styles, or they could feel proud of themselves that could come into your bathing suits.
Planned your passion to your prospects and some of them respond. Do not worry about people not responding to those who might be offended or not.
If you support something, you'll be attractive to more people than if you try to be all things to all people.
You Can Win A Long Serving elite
No need to be attractive to most people. You just have to make like a lot to some people. Take the newsletters as an example. If the information is of high value subscribers pay money for it.
A newsletter with a "council of the securities market" could cost $ 1000. This seems a high price. But if you invest just $ 10,000 once or twice a year and the shares go up 50 percent, would cost you $ 5000.
If you're willing to guarantee this kind of gain, be happy to split my winnings with you. And, because the newsletter of shares could give dozens of tips and an investor could invest thousands of dollars, is $ 1000 too much?
Few people are willing to pay $ 1,000 for a newsletter. But ten times more would be unwilling to pay $ 100. People who are concerned about the money going to think that $ 100 is also a lot of money for an uncertain outcome.
Many people do not even pay $ 50. Newsletter of the recently released Lewis Rukeyser. He is a popular and trusted figure who has sent Wall Street Week for years. But they value their newsletter to about $ 30.
The idea of targeting a message to people that are looting, using a strong proposal to have a strong impact on a segment of the market very clearly defined.
This tends to narrow the group to which you are going. If you hit them with a personalized message enough, they're more concerned that if you use the very approach called "shot" with a weak and general message that ends up being of little interest to anyone.
Roberto Cóceres
http://www.robertococeres.mycoastalsystem.com/
Fuente del artículo http://www.articulo.org/autores_perfil.php?autor=323
