Attend a trade fair represents a major investment for any company. Thus the question: How do I return my assistance to the next event? has been raised at all those companies that have ever attended such an event in its sector.
In these lines we will give you some tips to determine if that show is really of interest to our company and how we should raise the same strategy to be as profitable as possible.
Every company should know within the industry, the timing of both national and international fairs which are of interest. Once we clear the dates, it is clear that we can not attend to all ... Here we begin to mount our exhibition strategy.
What interested me fair?
This will look kind of fair, exhibitors, etc.. Generally on the websites of the organizers include statistics and reports the results of the latest editions, which include sectors represented, visitor profile, training and workshops and events held during the event .... With all that we get a "snapshot" of the fairs that we attend to, but I'm interested, what could go as a visitor and what are key and should attend as an exhibitor.
It is clear that not all shows have to go to stand because the investment would be impossible. And in these times we live. We select very well if I go and how.
Attend a trade fair as a visitor may also be an interesting source of contacts if you prepare well. With all this, we come to the next block.
To prepare a show and make it profitable to perform a job should be split into three phases: Phase Preferia - Stage Show - Phase Postferia
Preferred
How far in advance should I prepare my attendance at the fair? This will depend on whether it is with or without stand. Timmings but we will give guidance for reference.
1 .- With stand, with about 8 months in advance would be ideal. Thus I will have time:
a) Define the objectives of the fair and what I am going to present in it (my company, new products, etc)
b) seeking vendors for the design of the stand, compare prices and select the one that most interests us
2 .- Without stand, with about two-three months would be sufficient.
And what do we do at the stage Preferia? So in addition to the above:
- Analyze the exhibitors who attended. Of those who choose to contact me and, one month before the show, we will contact you to present, discuss our interest in getting the name of the visiting party to contact should be at the show and during it.
- If we are to stand, it's a good time to gather the largest number of customers in the area to strengthen our ties, to take advantage of present developments and others. For this it is imperative to contact them via email informing them of our presence at the show and our interest in attending. They can also get invited to them easier to attend. And when it is less than a month and will be made by telephone to try to square a day and time of visit.
- Prepare material for the commercial during the show: business cards, brochures and catalogs, to develop expertise in the fair forms of data collection, product demos, .... Besides the hardware, do not neglect to mention on the website of our company information in newsletters, etc that we attend to this or that show .... A greater potential for more widespread success.
- Preparing, if I can afford it, promotional material (from the much sought after bags, to the delivery of popcorn, balloons or any detail related to our business but that is attractive and that failure to submit its own sake, but in order to obtain information from the person who comes looking. Because let's not forget that a fair among other things that help us meet new potential customers.
For all the above, staff with specialist outside the organization and the presence of companies in fairs can help if we do not have the time to cover everything.
FAIR
All of this work prior to the fair we will ensure that the day the same will be as profitable as possible, we will have our business and assets in Phase Fair what we have sown as we gather together with the new visitors to follow our stand. During that period, the presence has to be nice and invite questions, we must convey professionalism and closeness (surely we all have in mind some stands where you seem to spare their lives to enter details). Be clear on the stand, the business must know very well our products or services and have the clear objective of the fair and to convey the message (hence recommend a few days before a meeting to review and discuss with them the key points ).
Another important tip, along with the card of each person who visits us at the stand or to speak at the show must go scoring 4 ideas that help us to be clear after their needs, concerns, comments.
Also use the fair to take a drive by it, learn the latest developments in the industry, what our competition ...
And after the exhausting days show what? Postferia phase begins.
POSTFERIA
During the week following the show is vital contact with all visitors. An email thanking her attendance at the fair will give us the opportunity to call later to all those contacts of interest. But until we can, thanks for the email will save us.
Fill in our CRM and our database of potential clients, customers and suppliers all the information obtained during the fair. From here, select the contacts of interest and resume contact with them.
If you follow these recommendations, the profitability of the show is guaranteed.
Source of Article http://www.articulo.org/autores_perfil.php?autor=997
